in cooperation with the University of North Carolina Wilmington – UNCW / USA

This course is an introduction to concepts, activities, and decisions that relate to the marketing functions in domestic and international settings. Focus is on development and implementation of marketing strategies through the use of marketing mix variables of product, price, place, and promotion.

0
Lectures, excursion and assessments
0
Group work, individual preparation and reading

Objectives

It gives students an overview of marketing principles and strategies including marketing processes, identifying marketing opportunities, defining target markets, developing the marketing mix, evaluation and control of marketing processes.

Modul 1

Principles of Marketing

Modul 2

Cross-cultural Competences and Communication

Modul 3

Plant tour

More specifically, students will learn about areas such as:

  • consumer behavior,
  • segmentation,
  • product development and management,
  • distribution,
  • retailing,
  • wholesaling,
  • promotion,
  • pricing,
  • and selling.

Through the application of these concepts the student is expected to develop a basic understanding of marketing terminology and applications.
The course format will be a mixture of lectures, assignments and class discussion. No prior coursework is required.

1st April

Deadline of Registration

7th July

Day of Arrival

1st August

Day of Departure

The certificate or transcript of records

At the end of the course a certificate of attendance and transcript of records will be issued to each participant.
Successful participants can earn 4 credit hours – US / 8 credit points-ECTS.

* Please note: These credits can be transferred to your home university/institution. It is recommended to verify with your home university/institution that the grades you earn in Bremen can be applied to your curriculum or course of study.

Prerequisites

The program is open to undergraduate and graduate students and young professionals. Minimum age 18 years. C1-C2 / Proficient user (Common European Framework of Reference for Languages / CEFR)

For further questions please go to
FAQ
The course fee includes...
  • Information packet with city guide
  • Seminars and lectures
  • Teaching material
  • Program related excursion
  • Ticket for public transport in Bremen (bus+tram)
The course fee does not include...
  • Travel expenses
  • Accommodation in Bremen
  • Insurance: Health, accident and liability insurance
  • Board and personal spendings
  • Participation in optional activities
What else can you do?
Find out more here!
SUPPORTING PROGRAM

The program may be subject to change.

Course starts on 7 July 2019
Course Info
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