in cooperation with YASAR UNIVERSITY Izmir / Turkey

This course develops a managerial understanding of international marketing and enhances students’ skills in developing and implementing marketing strategies and decision making in international contexts.

0
Lectures, excursion and assessments
0
Group work, individual preparation and reading
Modul 1

Global Marketing

Modul 2

Cross-cultural Competences and Communication

Modul 3

Plant tour

Objectives

  • Becoming more of a global citizen, and learn the economic and marketing aspects/outcomes of globalization.
  • Understanding international business processes and basic principles of international marketing.
  • Articulating the role of new economy on international marketing and business and the role of marketing on the new economy.
  • Interpreting, relating, adapting and using the tools, strategies and principles of international marketing.

The course format will be a mixture of lectures, assignments and class discussion. No prior coursework is required.

1st April

Deadline of Registration

7th July

Day of Arrival

1st August

Day of Departure

The certificate or transcript of records

At the end of the course a certificate of attendance and transcript of records will be issued to each participant. Successful participants can earn 4 credit hours – US / 8 credit points-ECTS.

* Please note: These credits can be transferred to your home university/institution. It is recommended to verify with your home university/institution that the grades you earn in Bremen can be applied to your curriculum or course of study.

Prerequisites

The program is open to undergraduate and graduate students and young professionals. Minimum age 18 years. C1-C2/ Proficient user (Common European Framework of Reference for Languages / CEFR)

For further questions please go to
FAQ
The course fee includes...
  • Information packet with city guide
  • Seminars and lectures
  • Teaching material
  • Program related excursion
  • Ticket for public transport in Bremen (bus+tram)
The course fee does not include...
  • Travel expenses
  • Accommodation in Bremen
  • Insurance: Health, accident and liability insurance
  • Board and personal spendings
  • Participation in optional activities
What else can you do?
Find out more here!
SUPPORTING PROGRAM

The program may be subject to change.

Course starts on 7 July 2019
Course Info
  • 20