Video 2009
International Business and Crosscultural Management
- in cooperation with the University of North Carolina / Wilmington USA
I - Environmental Economics
Intensive course – 60 hours / excursion to VW-AUTOSTADT in Wolfsburg included
Course language: English
Number of participants: circa 20
Course date
4 July – 29 July 2010
Registration deadline
14th of June 2010
Course language
English
Language level
B2-C2 / Intermediate and advanced level
Credits
4 credit hours - US / 6 ECTS*
*Please note: These credits can be transferred to your home university/institution, however, it is your responsibility to verify with your home university/institution that the grades you earn in Bremen can be applied to your curriculum or course of study.
Your home university/institution may ask for an additional fee to transfer the credits.
Syllabus and Faculty
| Environmental Economics (EVS 325) | |
| Lectures, excursion and assessments | 60 hours |
| Group work, individual preparation and reading | 50 hours |
| Total duration | 110 hours |
| Objectives | Application of basic economics principles is used to help understand environmental problems and evaluate alternative solutions. Economic principles will be employed to analyze fundamental environmental issues such as property rights, externalities, conservation, and public goods. Public policy issues such as environment protection, natural resource damage assessment, and pollution control will be evaluated from an economic perspective. Specific focus will be given to methods for non-market valuation. |
| Contents | Module 1 Cross-cultural Management and Communication Introduction to German language, culture and business, regional studies – 12 hours Module 2 Environmental Economics 40 h Module 3 Excursion to VW-AUTOSTADT Wolfsburg 8h |
| Teaching method | Lecturers, workshops, project work |
| Assessment | Continuous assessment and final test |
| Syllabus update/created | February 2009 |
| Faculty | Associate Professor of Economics / University of North Carolina Lecturer for Intercultural Management / Hochschule Bremen |
II - Management in the European Union
Intensive course – 60 hours / excursion to VW-AUTOSTADT in Wolfsburg included
Course language: English
Number of participants: circa 20
Course date
4 July – 29 July 2010
Registration deadline
14th of June 2010
Course language
English
Language level
B2-C2 / Intermediate and advanced level
Credits
4 credit hours - US / 6 ECTS*
*Please note: These credits can be transferred to your home university/institution, however, it is your responsibility to verify with your home university/institution that the grades you earn in Bremen can be applied to your curriculum or course of study.
Your home university/institution may ask for an additional fee to transfer the credits.
Syllabus and Faculty
| Management in the European Union (EU 322) | |
| Lectures, excursion and assessments | 60 hours |
| Group work, individual preparation and reading | 50 hours |
| Total duration | 110 hours |
| Objectives | This course aims to provide students with an understanding of key aspects of European Management and European Regional Studies and their implications for successfully doing business in Europe. The course takes an integrated approach, involving the study of the components that are part of the emerging model of European Management, the cross-cultural and comparative analysis of this model within the European and the global business environment, and the practical analysis of marketing strategies for the Single European market through the examination of case studies and student research projects. The application of the marketing mix variables in different European markets will serve as the basic tool-box in analysing culturally and regionally determined differences in the European environment. In the process, students will develop a cross- cultural sensitivity to doing business in Europe , with a deeper understanding of individual country profiles, European cultural clusters, and emerging European-wide business practices. Students will be provided with a basic intellectual framework that will allow them to understand the global and the regional/local demands in the formulation and implementation of competitive strategies and business practices for the European environment. They will thus be equipped with a framework for analysing cultural differences while at the same time recognizing the implications of the forces of European integration and globalization. This will allow them to take a "glocal" (global-local) perspective with regard to the Single European market. |
| Contents | Module 1 Cross-cultural Management and Communication Introduction to German language, culture and business, regional studies – 12 hours Module 2 Management in the European Union 40 h Module 3 Excursion to VW-AUTOSTADT Wolfsburg 8h |
| Teaching method | Lecturers, workshops, project work |
| Assessment | Continuous assessment and final test |
| Syllabus update/created | February 2009 |
| Faculty | Associate Professor of Economics / University of North Carolina Lecturer for Intercultural Management / Hochschule Bremen |
Course participants
Students of economics, business studies, management studies and interested persons.
Minimum age 18 years.
Tram and bus ticket
As a participant of the International Summer School you can purchase a reduced monthly pass for EURO 40,-.
This ticket is available at the BSAG-Customer Centre at the Domsheide. With this pass you can travel on all trams and busses within the borders of Bremen. For travels on the night trams on the weekend a surcharge of 1,- Euro per night is due.
Additional Information
Internet access and e-mail are available to every participant.
During the entire stay tutors of the Hochschule Bremen will be available
and will take care of participants’ needs. At the end of the course a
certificate will be issued to each participant.
Successful participants can earn 6 credit points (ECTS) / 4 credit hours
- US.
Activities programme
A city tour, concert, excursions (in part subject to a charge)*, trips within the surrounding area, social events, cooking course, dancing course
Course fee
- Environmental Economics - EURO 750,-
- Management in the European Union – EURO 750,-
| I- Environmental Econimics | 4 July - 29 July | » Registration |
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| II- Management in the European Union | 4 July - 29 July | » Registration |
Further information
Leisure Activities/Excursions The programme may be subject to change.
Programme/Registration
Room and board
Arrival information
