International Summer School for Advanced Study

Principles of Marketing

in cooperation with Hofstra University New York / USA

  • HOFSTRA LogoIntensive course: 60 hours / one field trip included
  • Course language: English
  • Number of participants: circa 20

Course date

9 July - 3 August 2017

Registration deadline

Deadline of registration: 1st of May 2017

Course language

English

Language level

B2-C2 / Intermediate and advanced level

Credits

4 credit hours - US / 8 credit points-ECTS*
* Please note: These credits can be transferred to your home university/institution. It is recommended to verify with your home university/institution that the grades you earn in Bremen can be applied to your curriculum or course of study.

Syllabus and Faculty

Principles of Marketing

Lectures, excursion and assessments 60 hours
Group work, individual preparation and reading 50 hours
Total duration 110 hours
Objectives

An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.

The course format will be a mixture of lectures, assignments and class discussion. No prior coursework is required.

Contents

Module 1
Principles of Marketing

Module 2
Cross-cultural Management and Communication / German Language

Module 3
Plant tour Mercedes Benz Bremen

Timetable PDF Download application/pdf
Teaching method Lectures, workshops, project work
Assessment Continuous assessment and final test
Syllabus update/created October 2016 / PDF Download application/pdf
Faculty Professor Dr. Boonghee Yoo
Professor of Marketing
Marketing and International Business Department
Frank G. Zarb School of Business
Hofstra University New York / USA
Lecturers for Cross-cultural Management and German Language / Hochschule Bremen

Certificate / transcript of records

At the end of the course a certificate of attendance and transcript of records will be issued to each participant.
Successful participants can earn 4 credit hours - US / 8 credit points-ECTS.

Course participants

Students of economics, business studies, management studies and interested persons. Minimum age 18 years.

Accommodation

For information concerning the accommodation please see "room and board".

Tram and bus ticket

As a participant in the International Summer School on arrival you will receive a ticket for public transport (tram + bus) for the duration of the course. With this ticket you can use all trams and buses within the city of Bremen. For travels on the night trams/buses on the weekend a surcharge of EURO 1 per ride is due.

Additional Information

  • Internet access and e-mail are available to every participant.
  • During the entire stay tutors of the Hochschule Bremen will be available and will take care of participants’ needs.

Activities program

An attractive and colourful leisure program provides participants with ample opportunities to discover Bremen and Germany (in part subject to charge).

  • guided city tour
  • welcome and farewell parties
  • leisure activities
  • excursions and trips

For more information please see "leisure activities".

Insurance

For the duration of your stay in Germany we recommend taking out a health and accident insurance policy as well as a third party insurance. The Hochschule Bremen will not be liable for any costs arising in the case of either sickness or injury.
Summer school fees do not include any insurance coverage.

Insurance
ifk-bremen.de/en/insurance

Course fee*

Principles of Marketing
9 July - 3 August EURO 900 Registration

* The course fee includes:

  • information packet with city guide
  • Seminars and lectures
  • Teaching material
  • Program related excursion
  • Ticket for public transport in Bremen (bus+tram)

* The course fee excludes:

  • Travel expenses
  • Accommodation in Bremen
  • Health and liability insurance
  • Board and personal spendings
  • Participation in optional activities

The program may be subject to change.